Keep Our Neighborhoods Free of Timeshares!
Pacaso: The Timeshare Model Disrupting Your Neighborhood
Pacaso is one of the latest way Silicon Valley tech moguls and venture capitalists have attempted to profit at the community's expense—by transforming single-family homes into glorified timeshares.
Gone are the conference room sales pitches traditionally associated with timeshares. Pacaso operates discreetly, acquiring single-family properties through anonymous corporate entities and selling "fractional" ownership, often in 1/8 shares of a fully furnished home. You may not realize the house next door has sold to Pacaso until a constant stream of unfamiliar visitors starts cycling in every few days or weeks.
Founded in 2020 by Zillow co-founder Spencer Rascoff and former Zillow executive Austin Allison, Pacaso initially operated under the name Niner Homes. Their marketing campaigns in areas of interest to them, have been hard to miss, blanketing billboards, social media platforms like Google, Facebook, and Instagram, as well as traditional media like newspapers and magazines.
While their branding may focus on luxury vacation homes, their impact hits close to home in residential neighborhoods.
Starting in Northern California’s wine country, Pacaso expanded rapidly to Southern California and other desirable vacation spots—areas already grappling with housing shortages for local residents.
As of 2025, Pacaso's operations have changed significantly. They have found success in certain areas where residents and governments have been slow to put up a fight including internationally.
As of today, the majority of homes listed by Pacaso are properties currently available on the open market. Pacaso is able to feature these listings because they operate a real estate brokerage, which grants them access to list homes on the Multiple Listing Service (MLS). If you click on a home that isn’t owned by Pacaso, here’s what you’ll see:
"Make it a Pacaso
Turn this third-party listing into a Pacaso. If there is enough buyer interest, we'll take the next step to make it available for co-ownership."
JOIN OUR CONTACT LIST
Either click on the Get Involved tab on this website or email us at StopPacasoNow@gmail.com to join our list of allies. We will connect you to your local group working in a neighborhood near you.
SIGNS
We have sample sign art on the Sample page of this website. We encourage you to create your own logs and signs with local email for supporters to connect with you.
Homemade signs work just as well. Check the photo gallery above for some ideas.
CHANGE.ORG
National SPN: https://chng.it/pfywKm9Yqd
CONTACT LOCAL GOVERNMENT
Regulations need to be created to protect our Cities and Counties against the rise of this newest way to skirt short term rental regulations. Write emails and attend meetings - make your voice heard. Check our Sample page for sample letters and the sample Cease and Desist Orders.
WRITE LETTERS TO THE EDITOR
Pacaso is advertising heavily. They have run half page ads in the local paper and full page in national papers. Write letters to the editor and educate your neighbors about Pacaso. Sample letters can be found on this website's Sample Documents page.
USE NEXTDOOR AS A TOOL TO ORGANIZE
Nextdoor.com is a useful tool in educating and organizing your neighbors. Let them know what is happening, encourage them to connect with you, create a Stop Pacaso group on your Nextdoor.
BE AWARE WHEN A HOUSE GOES UP FOR SALE
If you have a home for sale in your neighborhood, be aware it may be targeted by Pacaso and added to their Listings as a Prospect. What is a Prospect? Homes on the MLS borrowed to pad Pacaso's listings w/o owners consent.
As of March 2024, Pacaso continues to desperately find gimmicks to keep solvent. The latest is DIY. From their website: https://www.pacaso.com/diy-services
"CO-OWN LIKE A PRO
In addition to turnkey vacation homes, Pacaso offers à la carte services to support two types of independent co-ownership: Buyers co-owning a vacation home and buyers co-owning a primary home. Access legal templates and detailed completion instructions tailored to each home."
Pacaso is taking homes that are for sale on the MLS and advertising them on the Pacaso website as a home that they can help you to purchase and help you turn it into your own timeshare. This is happening in areas where Pacaso has been banned by updated ordinances Leave it to Pacaso to once again skirt the rules and laws!
Pacaso bullies are at it again!
Pacaso has spent $$$ lobbying to override local zoning regulations in Utah where they own 15+ houses. In March 2023, Utah Senate Bill 271 was passed by both houses and was signed by the Governor.
The town of Park City worked hard to create and pass zoning regulations that would keep Pacaso and similar fractional ownership companies where they belong - in business districts with hotels and bed and breakfasts. Pacaso agreed to the regulations in front of the camera and behind the City's back they lobbied the State Legislators to overturn it.
Needless to say, Pacaso will work hard to parlay this success into a template to lobby other states where Pacaso has a financial interest.
Alert your legislators - don't let them be sold Pacaso's slick spin.
Pacaso made a serious mistake in 2021 that led to the start of Stop Pacaso Now. One of Pacaso's first purchases was a modest home in a residential neighborhood in the city of Napa. Setting up a timeshare in a modest neighborhood of full time residents caused a huge stir that ultimately led to Pacaso reselling the1 home to a single buyer and making a statement that they would only purchase homes valued at $2 million or more.
Now... times have changed and so has their ability to spend. From MSN: "The company, which launched in 2020 with multimillion-dollar homes listed for co-ownership, is now introducing thousands more listings with share prices starting as low as $200,000. Previously, shares had been closer to half a million dollars, or higher." NOTE: Pacaso does NOT own thousands of homes, they list homes that are on the MLS and for public sale.
January 2025
Pacific Grove, CA Voters Approve Ballot Measure To Prohibit Timeshare Projects. Read ordinance
February 2024
City of St. Helena settles lawsuit brought against the city by Pacaso after 3 years.
Read City of St. Helena Press Release
May 2023
City of Miami, FL regulates Pacaso as a short term rental.
City of Newport Beach City Council votes unanimously to accept the ordinance recommended by the Planning Committee. View Council Meeting
April 2023
City of Newport Beach Planning Commission votes unanimously to recommend defining Pacaso as a timeshare.
County of Sonoma Planning Commission votes unanimously to define Pacaso as a timeshare. Board of Supervisors votes on to accept the recommendation.
City of Malibu votes unanimously to continue discussion to ban Pacaso. Next meeting is May. View Council Meeting
March 2023
Newport Beach Council holds hearing on Pacao View Council Meeting
February 2023
Sullivan's Is, SC unanimously denies Pacaso appeal View Appeals Meeting
Carmel, CA votes unanimously to ban Pacaso View Council Meeting
October 2022
Maui, HI takes steps to limit fractional ownership, i.e. Pacaso
Park City UT votes to keep Pacaso out of neighborhoods and limit them to certain districts
June 2022
Monterey County sends Cease and Desist Order to Pacaso
City of Carmel sends 2nd Cease and Desist Order to Pacaso calling them a Timeshare
City of Sonoma, City Council votes unanimously for Timeshare Ordinance update
May 2022
Park City UT Planning Commission unanimously passes draft Ordinance limiting Pacaso
Town of Truckee, Town Council updated ordinance
Pacific Grove, CA City Council votes to update ordinance
Indian Wells, CA, Council upcoming agenda includes discussion to ban Pacaso
Palm Desert, CA City Council votes to update ordinance
Park City, UT Planning Commission ready to regulate
County of Sonoma, CA, Supervisors vote to hire consultant to create ordinance
April 2022
City of Carmel, CA City writes a Cease and Desist Order
Palm Springs, CA City sends Cease and Desist Order
Paradise Valley, AZ, City pushes Pacaso out
March 2022
St. Helena, CA, City Council adopts updated ordinance
January 2022
North Haven, Long Island, Council changes ordinance
December 2021
City of Sonoma, CA City Council adopts Urgency Order
July 2021
City of South Lake Tahoe, CA City sends Cease and Desist Order
Check out this latest email dated March 2023 received by one of our supporters
"It was a rough week for the economy, and you might be asking: How should I use my money?
I’d love to talk about how Pacaso can help you to diversify and expand your portfolio into real estate, a purchase class which has historically been a safe and resilient place to park money during uncertain times. Not to mention, a second home is a tangible place where you can make lifelong memories, unlike a U.S. Treasury bill.
And for a limited time, you can own a luxury second home for just 5% down with Pacaso’s special offer. But act fast, this ends on April 30, and limited homes remain. Reply to this email to learn more!
Michael Botefuhr
Pacaso"
2020 was the year when venture capital money was plentiful and everyone was throwing money hoping to land a winner. Pacaso had early investors and the promise of financing for the purchase of homes. So much so that within months, based on co-founder Spencer Rascoff's success with Zillow, they were touted to be a 'Unicorn.'
In contrast, 2022 was the year when it all turned bad for the tech industry. Pacaso's last investment dollars came in September 2021 from Softbank, who only months later had their own meltdown in value.
Now in 2023, the debacle of SVB (Silicon Valley Bank) is playing out with a connection to Pacaso, an unlisted startup in the SoftBank portfolio. The WSJ warned "Lender’s collapse could force reckoning on valuations of unlisted startups—of which SoftBank is a major backer"
Pacaso was once considered a $1B Unicorn in the tech world. But, all of that came to a crashing halt in 2022. Like many tech companies, they grew during the early days of covid - in their case, to 300 employees. And, like many tech companies they laid off most of their employees in 2022 and the beginning of 2023.
From the Pacaso website:
"Own a second home and get the complete Pacaso experience for just 5% down. After 12 months of ownership, you have three flexible options: Complete your down payment and keep owning; transfer your 5% down to another home; or return your Pacaso and walk away".
"Legal expenses, to the extent incurred on behalf of the LLC, may be passed through to the owners as a Basic Expense of the LLC"
Found under Owner FAQs 6/21
"The owner group can vote to remove Pacaso as the manager of the home and self-manage the property."
Found under Owner FAQs 6/21
NOTE: Whether the owners decide to self-manage or Pacaso remains the manager, management agreements CAN CHANGE. The Code of Conduct, a selling point to potential Pacaso neighbors, is not guaranteed if management changes or the management agreement is amended.
Since the LLC shareholders are anonymous to one another, their only point of contact is through Pacaso
"Owners are not permitted to rent out or sell time on vacation rental sites or other public rental listing services. "
Found under Buyer FAQs 6/21
NOTE: Remember, this statement is part of Pacaso's Code of Conduct, which is NOT on the deed to the property and CAN be changed at any time.
NOTE: Many jurisdictions restrict – or ban outright – short-term vacation rentals yet Pacaso has ignored them and moved right in.
"Owners may cancel with no penalty up to 60 days prior to their scheduled stay."
" If the property is not re-booked, the dates count toward the cancelling owner's annual stay night calendar for the year. "
Found under Owner FAQs 6/21
NOTE: Hospitalization? Smoke from nearby fires impacting the quality of air? Family emergency? Mandatory Evacuation? Extended Power Outage?
"Prospects are whole home listings that meet Pacaso’s highly selective criteria: epic homes in amazing locations. To purchase the whole home, contact Julian Johnston, The Corcoran Group. If enough buyers are interested in co-owning this home, we’ll buy the home and turn it into a Pacaso."
Found under Buyer FAQs 6/21
NOTE: Most of the pages of listings on Pacaso's website are Prospect Listings; homes that are not owned by Pacaso but are for sale on the MLS
Here are the links to the FAQs on the Pacaso website:
Stop Pacaso Now
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